![]() ![]() Darth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-oz. Much like the special MW3 Mountain Dew cans, Brisk will feature Star Wars characters on packaging. The promotion will be brought to life at retail with in-store POS, social media integration, grass roots activation, radio, and interactive TV on PlayStation 3 and Xbox 360. The spot, created by Mekanism, airs on January 15, 2012, and will be featured in movie theaters and online. Yoda and Darth Maul will join the likes of these and other famous personalities previously tapped by Brisk to deliver its bold messaging. It’s a bold take on an improbable fight which could only happen in the universe of Brisk, delivered through the next generation stop-motion animation the brand revitalized last year. ![]() In addition to the interactive game, the campaign features a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. "The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars – staying true to classic, fan-favorite characters while giving them a fun twist." "We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode I on the big screen in spectacular 3-D," says Kayleen Walters, Senior Director, Marketing, Lucasfilm. Brisksaber can be downloaded via, /Brisk or in the iTunes Store or Android Market. Players can opt to share their scores on Facebook and Twitter and top scoring players will be shown on a leaderboard on /Brisk. The game features a blend of 2-D and 3-D elements and invites players to choose their side-The Light Side or The Dark Side-then their mode-Time Trial or Survival-before they battle foes that vary depending on the allegiance they have chosen. ![]()
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